A new campaign is calling for people to capture “the spirit of Scotland” by sharing #ScotSpirit messages and photographs on social media. The campaign is based on extensive research gathered by the Scottish tourism organisation VisitScotland, which revealed that people think Scotland has a unique spirit– whether it’s the magic of the landscapes or the warmth of the people. VisitScotland has also launched a new interactive website that will enable visitors to engage with Scotland thanks to cinematic imagery and information filtered by region and location.

Get involved with#ScotSpirit

People from across the world are being encouraged to join the #ScotSpirit movement and share their experiences using the hashtag #ScotSpirit. Suggested spirit of Scotland moments include: Stargazing at Scotland’s Dark Sky Park:  Galloway is home to the first Dark Sky Park in the UK. Visitors can meet the new Dark Sky Rangers and take in the wonders of the night sky and wildlife with Nocturnal Wildlife Tours (the only experience of its kind in the UK). Take photos at must-visit John O’Groats: This iconic north-coast location can be visited on the new North Coast 500 route in the Highlands. The route is acclaimed as one of the best drives in the world. Find out more about the Macs Adventure Drive & Hike NC500 trip. Take part in Scotland’s 2016 Year of Innovation, Architecture and Design: You can visit numerous locations in Scotland in celebration of this special year and enjoy a Scotland-wide Festival of Architecture. Walk iconic trails: Scotland is home to many great walking trails, including the famous West Highland Way and the Great Glen Way, with plentiful opportunities for capturing the spirit of Scotland on camera. Why not tell us about the special #ScotSpirit moments that you have enjoyed during a walking or cycling holiday in Scotland.